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The Cumberland Argus and Fruitgrowers' Advocate : ウィキペディア英語版
The Cumberland Argus and Fruitgrowers' Advocate

''The Cumberland Argus and Fruitgrowers’ Advocate'' (also known as ''The Cumberland Argus'' or ''The Argus'') was a newspaper published in Parramatta with coverage and circulation incorporating Greater Western Sydney and parts of North-West Sydney, Australia. First published on 24 September 1887, the paper continued under this title until issue No. 3397, on 15 March 1950, when the newspaper was officially renamed the ''Cumberland Argus''. It remained under this banner for a further 12 years until it ceased publication on 24 October 1962.
== History ==

The newspaper was founded by Messrs. Thomas Davies Little, Frederick William James Lovell, Richard Stewart Richardson and Alfred Gazzard, all formerly associated with ''The Cumberland Mercury'' newspaper. The paper's office was located in Phillip Street, later George Street, Parramatta, with correspondents located around various districts. Initially issued weekly on Saturdays, costing 2d an issue, a subscription to ''The Cumberland Argus'' cost 2 shillings per quarter in 1888.〔>〕〔The Cumberland Argus and Fruitgrowers’ Advocate, Vol. II., No. 53., Parramatta, Saturday, 22 September 1888, pp. 1, 8.〕
The proprietors of ''The Cumberland Argus and Fruitgrowers’ Advocate'' effectively marketed their paper by involving themselves in many local organisations in the Central Cumberland district, such as providing a prize for the Central Cumberland Agricultural and Horticultural Association's Show; having a hand in the formation of the Central Cumberland Cricket Association, and sponsoring the main prize for its junior cricket competition ''The Cumberland Argus'' Cup; and successfully organising ''The Cumberland Argus'' Fruit Show, an annual fruit exhibition, that not only promoted their newspaper, but also showcased the fruit growing industry from around the Cumberland Plain, and raised money for the Parramatta District Hospital.〔.〕
''The Cumberland Argus and Fruitgrowers’ Advocate'' was promoted as "the recognised local paper, largest circulation, best advertising medium." The paper was endorsed by the Fruitgrowers’ Union of New South Wales, resolving that "a copy of the paper, containing reports on (its) meetings be sent to every town in the colony." 〔
''The Windsor and Richmond Gazette'' called ''The Cumberland Argus'' "one of the best of colonial weekly papers", much to the delight of ''The Cumberland Argus'' proprietors.
Lovell, who was the main Editor of paper, died in February 1888, leaving Richardson to take up editorial duties. Gazzard retired from the newspaper in February 1893, leaving Little and Richardson to run the paper by themselves.〔Little, T. D., ‘The Early History of the Press in Parramatta’, ''Journal of the Parramatta and District Historical Society'', Vol. 3, 1926, p. 11.〕〔‘Notice of Dissolution of Partnership’, The Cumberland Argus and Fruitgrowers’ Advocate, Vol. VI, No. 284, Parramatta, Saturday, 4 March 1893, p. 5.〕
The remaining owners of ''The Cumberland Argus'' purchased their rival publication ''The Cumberland Mercury'', along with ''The River Times'', a Ryde newspaper and ''The Weekly Advance'', from Granville, in April 1895 and incorporated all three papers into ''The Cumberland Argus'' with issue Vol. VIII, no. 397, dated 4 May 1895. The three newspapers were owned at the time by Cyrus E. Fuller, a printer and stationer. Little and Richardson also acquired Fuller's Lightning Printing Works based in Macquarie Street, Parramatta.〔‘Public Notice’, The Cumberland Argus and Fruitgrowers’ Advocate, Vol. VIII, No. 397, Parramatta, Saturday, 4 May 1895, p. 1.〕
The proprietors of ''The Cumberland Argus'' purchased ''The Cumberland Free Press'' and ''Ryde Electorate Press'' newspapers in March 1898, which were incorporated into ''The Cumberland Argus'' with Vol. XI, issue no. 534, dated 2 April 1898.
This merger provided ''The Cumberland Argus'' with more districts to cover, and the owners decided to issue the newspaper twice weekly (on Wednesdays and Saturdays) commencing with Vol. XI, issue no. 535, dated Wednesday 6 April 1898, to allow the paper to "faithfully and fully report the district's proceedings."
Little and Richardson retained the services of John Black and G. B. Davey, the former owners of ''The Cumberland Free Press''.
The Saturday edition continued to cost 2d, with the Wednesday edition costing 1d per issue. The quarterly subscription for both issues was 6d.〔"Public Notice: To the Advertisers and Sub-scribers of The Argus", ''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XI, No. 533, Parramatta, Saturday, 26 March 1898, p. 4.〕〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XI, No. 534, Parramatta, Saturday, 2 April 1898, p. 1.〕〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XI, No. 535, Parramatta, Wednesday, 6 April 1898, p. 1.〕
On the eve of 1903, ''The Cumberland Argus'', was promoted to potential advertisers as, "one of the Largest and Most Widely Read Provincial Papers in N.S.W.", being circulated "over the large Industrial and Horticultural District of Central Cumberland."
In February 1912, Messrs. Little and Richardson registered ''Cumberland Argus'' Ltd., with a capital of £25,000 in £1 shares on the Sydney Stock Exchange.
Richardson retired from the newspaper with 8 June 1912 issue (Vol. XXV, No. 1927), leaving Thomas Little as the sole remaining founder and proprietor of ''The Cumberland Argus and Fruitgrowers’ Advocate''.〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XXV, No. 1927, Parramatta, Saturday, 8 June 1912, p. 12.〕
After nearly 35 years, Little left the newspaper with the Saturday 1 April 1922 issue. Mr. Leslie S. Phillips became the Managing Director and Publisher of ''The Cumberland Argus'' Ltd., from Vol. XXXV, No. 2822, issued on 5 April 1922.〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XXXV, No. 2821, Parramatta, Saturday, 1 April 1922, p. 12.〕〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XXXV, No. 2822, Parramatta, Wednesday, 5 April 1922, p. 6.〕
From Vol. XXXVI, No. 3057, dated 22 July 1924, ''The Cumberland Argus'' was issued on Tuesdays and Fridays, reflecting the actual day of publication.〔''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XXXVI, No. 3057, Parramatta Tuesday, 22 July 1924, p. 1.〕
In August 1928, the management of ''The Cumberland Argus and Fruitgrowers’ Advocate'' announced that ''"The Argus"'' would be published on Mondays and Thursdays.
Despite it being "more convenient for all connected with the paper to continue the publication on Tuesdays and Fridays", the majority of their advertisers had requested the change to Thursdays, to allow the newspapers' "thousands of readers" time to read "most of its contents before proceeding to make their week end purchases." The advantage of the Monday edition was that readers would be given the weekend news and sporting results a day earlier. The first issue published on Monday was Vol. XL, No. 3479, dated 3 September 1928.
The Monday edition cost 1d, with Thursday 3d. An annual subscription for both issues costing 4s in advance.〔‘"The Argus" Changes its Publication Days’, ''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. XL, No. 3478, Parramatta, Friday, 31 August 1928, p.14.〕
After 14 years as head of ''The Cumberland Argus'', Mr. Leslie Phillips retired as Managing Director of the newspaper. Phillips disposed of ''The Cumberland Argus'' to Cumberland Newspapers Ltd., a "local syndicate" founded only two weeks earlier, with Mr. Earl S. White taking over as Managing Director from Vol. LXVI, No. 4250, dated 25 June 1936.〔‘Mr. L. S. Phillips: Presentation by "Argus" Staff’, ''The Cumberland Argus and Fruitgrowers’ Advocate'', Vol. LXVI, No. 4250, Parramatta, Thursday, 25 June 1936, p. Four.〕
White's first job in newspapers had been as a 17-year-old, part-time reporter with ''The Cumberland Argus''. He eventually founded the ''Parramatta Advertiser'' in 1933, in competition with his former employer and helped form Cumberland Newspapers Ltd.〔‘Death of a great newsman’, ''Northern District Times'', 7 August 1996, p. 17.〕
With issue No. 4425, dated 11 May 1938, ''The Cumberland Argus and Fruitgrowers’ Advocate'' was once again issued weekly, now on Wednesdays, with an issue costing 3d. A full-page advertisement, appearing In the previous issue promised that the new ''Cumberland Argus'', "this greatest of district papers", would include "features to interest the whole family", including "comprehensive sporting reviews" for the Fathers, a new Women's supplement and fashion pages for the Mothers and "comic strips for the youngsters." 〔‘Next Wednesday! The New Cumberland Argus’, ''The Cumberland Argus and Fruitgrowers’ Advocate'', No. 4424, Parramatta, Thursday, 5 May 1938, p. 7.〕〔''The Cumberland Argus and Fruitgrowers’ Advocate'', No. 4425, Parramatta, Wednesday, 11 May 1938, p. 1.〕

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